Alitalia

Packaging | 2017

Alitalia is a globally recognised airline and the flag carrier of Italy, transporting millions of passengers all over the world each year.

The Brief

Wanting to treat their passengers, Alitalia required an amenity kit to be designed and packaged. It had to complement the cabin environment onboard, whilst capturing its brand identity.

The Solution 

Using Alitalia’s vivid green colour, the packaging stands out amongst the cabin environment serving passengers with a sense of excitement before a flight. The triangular graphics were developed from the existing logo and transformed into a decorative pattern. The kit has flown on all global long-haul Alitalia flights and has provided comfort to thousands of passengers.