BAM - Bublitz
Academia de Musicais
Brand Identity | 2019
Idealised by Patrick Butlitz, BAM Academia de Musicais is an Arts school focused on teaching and producing musicals in Porto Alegre, Brazil.
With the idea of creating a clean and
artistic logo that would translate the concepts of music, dynamic and movement, BAM approached me to see if I could
find a solution.
The key musical concepts were essential to develop the logo - The repeated horizontal lines portray rhythm, which is interrupted by the letters BAM, bringing in the idea of dynamic and movement which is also signified by the cutting of letters between the lines. The letters on top of the lines also represent a musical score.