BAM - Bublitz

Academia de Musicais

Brand Identity  | 2019

Idealised by Patrick Butlitz, BAM Academia de Musicais is an Arts school focused on teaching and producing musicals in Porto Alegre, Brazil.

The Brief

With the idea of creating a clean and

artistic logo that would translate the concepts of music, dynamic and movement, BAM approached me to see if I could

find a solution.

The Solution 

The key musical concepts were essential to develop the logo - The repeated horizontal lines portray rhythm, which is interrupted by the letters BAM, bringing in the idea of dynamic and movement which is also signified by the cutting of letters between the lines. The letters on top of the lines also represent a musical score.