British Airways
Packaging
Via Watermark
British Airways is the flag carrier airline of the United Kingdom. The airline is the second largest UK based carrier, based on fleet size and passengers carried.
The brief
Looking for a new sustainable amenity kit for their World Traveller Plus costumers, British Airways selected Galileo Watermark to develop their amenity kit, containing an eyemask, socks, a pen, toothbrush, toothpaste and lip balm.
The solution
The amenity kit is accented with an iconic herringbone design synonymous with the character of the airline, with the kit featuring an eye mask, socks, pen, toothbrush, toothpaste and a lip balm from British brand Scaramouche & Fandango. Made from recycled plastic bottles, it diverted over 35 tonnes of plastic from landfill per year. It was a significant step change for amenity kit sustainability and design.
