Cesar Lunkes

Brand Identity | 2016

Cesar Lunkes is a life coach

based in Porto Alegre, Brazil.

The Brief

As a coach, Cesar Lunkes wanted a personal brand identity developed in a way to translate family relationships and personal development.

The Solution 

Aiming to translate the concepts of personal growth, Cesar Lunkes' brand represents the pursuit of evolution, family background and life though the figure of tree trunk rings. The colour palette was inspired by on health, nature and well-being. The new logo is now featured on Cesar Lunkes’ website and social media platforms.