Cryptio
Motion graphics + social media + web
Cryptio is a finance back-office platform built for crypto enterprises. From accountants, CFOs, to protocol operators, Cryptio offers a secure, compliant and enterprise-grade environment to make crypto accounting seamless and scalable.
Cryptio Bedrock is one the latest evolution of Cryptio’s product suite, bringing enhanced reconciliation, compliance, and scalability features.
I was tasked with creating a launch video that would showcase this product evolution while also reinforcing Cryptio’s positioning as an enterprise-grade platform. From music selection to motion design, I crafted the entire video, which was featured at the Crypto Finance Forum 2024 to mark the official launch of Cryptio Bedrock.
Social media graphics
I've played a key role in creating and executing a short, high-impact video announcing Cryptio’s Derivatives Module. I shaped the visual narrative to highlight real-time position tracking and automated P&L reporting, delivering a punchy, scroll-stopping asset tailored for asset managers and crypto-native funds.
I led the creative direction and for Cryptio’s Loan Management System product launch video, designed to position the solution as a secure, scalable and institutional-grade platform for crypto-native financial institutions. The video, shared across LinkedIn, highlighted key features like automation, compliance and performance, while maintaining a professional and trustworthy tone. The campaign successfully boosted engagement, reinforced brand credibility, and established the LMS as a leading tool in the crypto finance space.
Website
To align Cryptio’s visual identity with its positioning as an enterprise-grade platform, I led the redesign of the company website.
The previous design leaned heavily into a startup aesthetic, with playful 3D shapes and illustrations that didn’t reflect the maturity or trustworthiness expected by institutional clients. My goal was to elevate the brand’s digital presence to better resonate with enterprise users, from CFOs to compliance teams.
I shifted towards a more minimal and refined design language, replacing 3D graphics with clean, functional iconography and a clearer visual hierarchy. This created a more focused and professional experience while maintaining brand recognition.
To reinforce this tone, I expanded on Cryptio’s existing colour palette by incorporating black, dark green and grey, colours that communicate stability, sophistication and trust. The result is a website that speaks to Cryptio’s enterprise audience with credibility and confidence, without losing the brand’s identity.
Custom icon library
Created a cohesive set of over 200 custom icons to ensure visual consistency across Cryptio’s digital ecosystem. These icons were designed in a minimal, institutional-grade style to align with the brand’s identity: clean lines, solid fills and a modern perspective approach.
Used across the website, product UI, decks and social media, the icon library enhances brand recognition and storytelling with clear, scalable visuals.
Each icon was carefully crafted to reflect both the technical complexity and the clarity expected by institutional clients in the crypto space.