Brand Identity + Naming | 2019
Doha Experience is a tour guide company, which stands for an immersion in Qatar’s culture through bespoke and exclusive tours.
Needing a brand name and a logo that portrayed the experiences that clients can obtain in Qatar, Doha Experience granted me the opportunity to represent this through its brand identity. It had to feature the concepts of friendship, culture, personalisation and fun.
“Doha” remained as the main element in the name to accentuate the city location of the tour. To capture the
essence of obtaining all the knowledge about Qatar’s culture, “experience” accompanied the name to make Doha Experience.
I included typeface ascenders, combined with the curved
letters to reflect the Islamic calligraphy, whilst also echoing the skyline of Doha. To express movement and transformation and embracing the personalised nature of the Doha Experience
tour, I introduced different colour schemes in the brand identity.
This new brand identity is now incorporated across
all of Doha Experience’s marketing collateral, social
media platforms as well as merchandise.