E a tia na lareira...
Visual Identity + Illustration + Motion Graphics | 2021
"E a tia na lareira..." is a Brazilian dark
comedy play launched in Semptember 2022,
written by Henrique Cambraia.
Tasked with the creative direction for "E a tia na lareira...", I was responsible for compelling visual identity, create engaging social assets, and produce a captivating credits video with motion graphics for the theatrical production of "E a tia na lareira...". The challenge was twofold: to encapsulate the essence of a crime story while infusing elements of delight into the visual elements.
Drawing inspiration from the iconic designs of Saul Bass, renowned for his work on cinematic classics like Psycho and The Human Factor, I embarked on a journey to create a striking visual identity that would embody the essence of the play. The poster design, reminiscent of Bass' signature style, employs a juxtaposition of bold silhouettes against vibrant hues. This stylistic choice not only captures the intrigue of the crime narrative but also introduces an element of visual energy.