Brand Identity + Naming | 2017
Espaço Vórtex is a Gyrotonic studio based in Porto Alegre, which translates to bespoke athletic performance training, balance and mobilisation.
I was tasked to create a name and brand identity that represented movement.
‘Gyrotonic’ is considered a unique system that incorporates movement principles from yoga, dance, swimming, gymnastics an t’ai chi. Therefore, the logo had to reflect elements of Gyrotonic's kinetics.