FIDPOA

Visual identity

Festival Internacional de Dança – Porto Alegre (FIDPOA) is an international dance competition that aims to stimulate the exchange of classical and contemporary dance talents in South America, on a global scale.

Videos by Moov.art

The brief

Launched in June 2018, FIDPOA set out with a powerful mission: to spotlight emerging dance talents across South America. Through partnerships with prestigious institutions such as the American Ballet Theatre, Paris Opera Ballet, Dutch National Ballet, Canada’s National Ballet School and the Bolshoi School in Brazil, the festival awarded international scholarships to outstanding performers. To support this ambitious vision, the brand needed a logo that captured the essence of movement, connection and the diversity of dance styles represented at the event.

The solution

Drawing inspiration from the fluidity of dance, rhythm of music and elegance of the human form, I centerred the visual identity around the abbreviation “FID.” The result is a sleek, minimal symbol designed for long-term recognition. A bold, confident typeface communicates the festival’s professionalism and credibility, while a vibrant pink accent adds a sense of energy and dynamism.

The logo has since become a central element of FIDPOA’s identity, featured across its website, social media channels, printed and digital promotional materials, and event videos.