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Brand Identity | 2016
Fisyon is a co-working space designed especially for physiotherapists. It provides not only rooms to its clients, but also the necessary equipment and tools to deliver treatments and classes to its customers.
Fisyon approached me to help them create a brand identity in the form of a logo, that reflected three core values; professionalism, technology and movement.
I designed a symbol that was inspired by movement which is translated in the wave that forms the letter ‘F’ symbolising the word Fisyon. Its wavy shape contrasts with the upper-case typography, conveying a sense of professionalism, whilst the colour grey reflects the idea of technology. The new brand identity now takes centre stage on all its featured signage, website and social media platforms.
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