LABSOL-UFRGS

Brand Identity | 2013

LABSOL is a solar energy research laboratory located in Porto Alegre, Brazil.

The Brief

Labsol wanted to renew its visual identity in order to apply it on different medias and platforms. The new logo needed to reflect the concepts of light and energy – the company’s core elements.

The Solution

Aiming to translate the main subject of research, the new brand identity illustrates five solar panels in sequence, composing the image of the solar rays. The orange colour portrays energy, whilst grey is attributed to technology and efficiency. The new visual identity now makes an appearance on Labsol’s website and social media platforms.