Visual Identity + Packaging + Illustration | 2021
for Wellness Factory
Carefully developed by the Wellness Factory team of expert nutritionists to provide nutritional support for infants and children up to the age of 5, the Little Pharma range of vitamin sprays are a natural, healthy, and safe alternative to supplemental gummies and tablets.
Looking for a product that would connect with kids and their parents, the Simple Company approached me to create the visual identity and packaging of Wellness Factory's new range for children, Little Pharma.
Aiming to communicate with kids under 5 years old, I illustrated little characters representing different baby animals from a Farm. The packaging brings a calm and light hearted atmosphere through the us of pastel colours and white. The logo was built in a handwritten and comforting typeface, inspired by the brand's name, and can appear in a variety of colours for different ingredient and flavours. Little Pharma vitamins can be found on Wellness Factory website and at Selfridges.