Brand Identity +

Motion Graphics | 2017

Based in a preservation area near São Paulo, Voador is a space which aims to bring

people together, to create experiences and

to promote a connection with nature.

The Brief

Voador desired a logo that communicated its love for nature and collaborative experiences to both adults and kids. It needed to represent the three core pillars of the brand; love, nature, happiness.

The Solution 

Voador – anything that is able to fly.

Taking the Portuguese name as inspiration and aiming to express the company’s concepts, I created a simple yet elegant symbol, that portrays the three core pillars. I also developed a motion-graphics video that presented the brand’s purpose and values. The logo and video now take the centre stage on Voador’s corporate website, social media platforms and is also being used among all of its marketing collateral.