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The brief
Voador desired a logo that communicated its love for nature and collaborative experiences to both adults and kids. It needed to represent the three core pillars of the brand; love, nature, happiness.
The solution
Voador – flyer, like someone or something that flies
Taking the Portuguese name as inspiration and aiming to express the company’s concepts, I created a simple yet elegant symbol, that portrays the three core pillars.
The logo now takes the centre stage on Voador’s corporate website, social media platforms and is also being used among all of its marketing collateral.
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